You’d be forgiven for thinking that marketing is just about attracting new customers. But in fact, marketing also needs [...]
Digital Marketing Agency
Attract New Leads Consistently,
Despite the Ever-Changing Digital Landscape
It’s a fact – your ideal market is already searching online for companies just like you. It’s crucial that you not only appear during their search, but rise above the competition. There are a number of ways this can be achieved through working with a Digital Marketing Agency, most notably through increased search visibility, social media, and paid digital marketing.
Whether you’re looking to turn your online presence into a finely tuned conversion machine or to simply increase brand awareness, OLCO Design’s suite of digital marketing services will help you to achieve your promotional goals.
SEO (Search Engine Optimisation)
If you want to be found online, you must be visible in search. The higher your website appears within appropriate search results, the better – especially considering most searchers don’t explore past the first page of Google [Source: Hubspot].
But SEO is far from a simple prospect. Search algorithms are in a constant state of flux, making optimisation a real challenge. When you work with OLCO Design, we’ll establish your company’s individual search objectives and challenges. We then provide tailored advice about how to improve and optimise your website, focusing on your goals at every step.
PPC (Pay-Per-Click) Advertising
Pay-per-click advertising is an incredibly cost-effective way of attracting new leads. It can target those already in the market for what you offer, reducing potentially wasted budget on those who are less likely to convert into paying customers.
Though pay-per-click marketing takes many different forms, there are two most notable types. Search PPC ads appear above organic search results – and in front of people who are already searching for solutions you can provide. Social media PPC ads target ideal prospects on platforms where they’re already spending time.
Social Media Strategy
Social media is a great way to widen your brand exposure online, opening up a dialogue with prospects and customers alike. We will consult with you on what you want to achieve from social media, familiarising ourselves with your company’s individual social style and tone in the process. Our team will then craft an actionable social media strategy tailored to your precise needs – one that harmonises with your brand’s identity and puts forward a professional yet welcoming front.
Social media is an increasingly visual place with images and videos galore, making it an ideal place to highlight your brand’s visual identity. Our in-house graphic design team can produce vibrant social graphics to keep your social feeds engaging and on-brand.
Your Overall Digital Marketing Presence
Social media, SEO, and PPC don’t exist in a vacuum. To maximise your return from search or social, you also need to have a professional and attractive website; a stylish, strategically implemented brand; and actionable analytics too.
All of which should be combined to make up a cohesive picture – your entire digital marketing presence.