How to Keep Your Brand Consistent Over Social Media
The best and most successful brands – regardless of size – are all unique, recognisable, and memorable. How do they achieve this? Through consistent application wherever that brand is [...]
7 Highly Engaging Types of Interactive Website Content
“Engagement” is a popular buzzword in digital marketing circles. We all want to keep our audience engaged, especially with core brand assets like our website and content marketing [...]
🤖Will AI Replace Designers? Here’s What Businesses Need to Know
Ever since the Luddite movement of the early 1800s, there have been many (often legitimate) concerns about technology taking over people’s jobs and livelihoods. Though historically, manual and [...]
What is SEO? A Practical Beginner’s Guide
If you want people to find you online, optimising your site to be visible in search is crucial. But the seemingly mysterious art of getting search engines to rank you higher – as well as [...]
Why Your Business Should Choose WordPress: 9 Conclusive Reasons
If you’re in the market for a new website, chances are that one name keeps popping up time and time again – “WordPress”. What is WordPress? WordPress.org (not to be confused with the [...]
What’s a Facebook Pixel and Why Does My Site Need One?
Even if your website is buzzing with new and returning visitors every single day, one rather deflating fact remains: approximately 96% of visitors that come to your website are not ready to buy [...]
How to Source Content for a Brand New Website
We all want a website that performs well and looks great. However functionality and appearances are only part of the equation. The textual content you provide on your website is just as important [...]
SEO for Images: How to Optimise your Website’s Alt Text
It goes without saying that a website with no images would be a pretty boring place to be. When you break up long swathes of text with graphics to accompany the words, it helps to keep your [...]
We Were Running Out of Domain Names – Here’s What Changed
Every website needs a domain name. There’s plenty of scope for inventive domain names, even with rather standard .com, .co.uk, or .net suffixes. But even these are starting to hit their limits. [...]
An Introduction to Google’s PPC Advertising Platforms
Maintaining a strong online presence is essential for businesses of all kinds. Organic SEO provides ample opportunity to get your brand seen; but it takes time to gather momentum, it can be [...]
