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Needless to say, digital marketing is an absolutely huge topic. There are just so many subtopics and specialist niches at play; a simple Google search can take you down numerous deep, rich rabbit [...]

What should a good brand contain? Pinpointing a pragmatic answer to the question “what’s in a brand” can be tricky. For example, renowned business and marketing thinker, Seth Godin, says this: ”A [...]

Marketing is a surprisingly broad field of study. From graphic design to copywriting; SEO to print; branding to web development; good marketing requires businesses to keep a lot of different [...]

Much to the chagrin of digital marketers everywhere, the average web user’s automatic ad-blocking blinkers are more sophisticated than ever. Never mind ad-blocking browser plugins – we’re [...]

The Da Vinci Tank. 1963’s “teleyeglasses”. The Babbage Difference Engine. The Sega Dreamcast. All excellent examples of tech that were years – some even decades – before their time. [...]

Communication is often the secret to good business. Whether it’s communication between colleagues, between physical branches, or between customers, communication can truly make or break a [...]

Regardless of an ecommerce business’s age, popularity, or niche, every online retail entrepreneur has the same problem. They all need to bring in a steady flow of traffic in order to stay afloat. [...]

“Patience is a virtue”. It’s an age-old saying, and one that’s just as true today as it was when it was first coined. Patience is an essential business skill. Yet when it comes to marketing, we [...]

In-house marketing departments have a very unique set of responsibilities and challenges; both in their creative endeavours and in the unique role they play within a business. They have to take [...]

If you want to stand a chance of being seen in search results, you need to carry out keyword research. Keyword research forms the beating heart of any organic SEO (Search Engine Optimisation) [...]