Graphic Design

Graphic design is a bit of an enigma. It’s essential to business but it’s obviously highly creative. Oddly, any discipline that has a foot in both “professional” and “creative” camps seems to [...]

Content marketing is one of those things that marketers laud as a digital marketing must-have. For good reason, too; DemandMetric found that 70% of people would rather learn about a company [...]

When it comes to DIY graphic design, many people flock to browser-based SaaS tool Canva. But there’s a recent pretender to Canva’s design throne – Figma. But which is better? It’s a good [...]

Logos may be small but they hold a lot of power. Even logos designed with simplicity and minimalism in mind carry a lot of weight on their shoulders. You see, logos are far more than just [...]

As business-critical skills go, creativity is one that’s often overlooked. However, thinking inventively and elastically about problems can be a positive boon to any job role, in any department, [...]

What should a good brand contain? Pinpointing a pragmatic answer to the question “what’s in a brand” can be tricky. For example, renowned business and marketing thinker, Seth Godin, says this: ”A [...]

Marketing is a surprisingly broad field of study. From graphic design to copywriting; SEO to print; branding to web development; good marketing requires businesses to keep a lot of different [...]

The Da Vinci Tank. 1963’s “teleyeglasses”. The Babbage Difference Engine. The Sega Dreamcast. All excellent examples of tech that were years – some even decades – before their time. [...]

“Patience is a virtue”. It’s an age-old saying, and one that’s just as true today as it was when it was first coined. Patience is an essential business skill. Yet when it comes to marketing, we [...]

We all know the power of a good logo. We can probably all agree that a brand needs to be presented consistently across all touchpoints in order to retain its value. It therefore makes sense to [...]