How Mood Boards Can Be Your Secret Superpower
Have you ever tried using mood boards? Mood boards could be your secret superpower in finding the perfect creative direction for your branding or project. What is a Mood Board? A mood board is a [...]
Have you ever tried using mood boards? Mood boards could be your secret superpower in finding the perfect creative direction for your branding or project. What is a Mood Board? A mood board is a [...]
E-books are a great tool to engage and educate your customers and boost your lead generation activity. The design of your e-book is the first impression the reader will have, making it almost as [...]
Graphic design is a bit of an enigma. It’s essential to business but it’s obviously highly creative. Oddly, any discipline that has a foot in both “professional” and “creative” camps seems to [...]
Content marketing is one of those things that marketers laud as a digital marketing must-have. For good reason, too; DemandMetric found that 70% of people would rather learn about a company [...]
When it comes to DIY graphic design, many people flock to browser-based SaaS tool Canva. But there’s a recent pretender to Canva’s design throne – Figma. But which is better? It’s a good [...]
Logos may be small but they hold a lot of power. Even logos designed with simplicity and minimalism in mind carry a lot of weight on their shoulders. You see, logos are far more than just [...]
As business-critical skills go, creativity is one that’s often overlooked. However, thinking inventively and elastically about problems can be a positive boon to any job role, in any department, [...]
What should a good brand contain? Pinpointing a pragmatic answer to the question “what’s in a brand” can be tricky. For example, renowned business and marketing thinker, Seth Godin, says this: ”A [...]
Marketing is a surprisingly broad field of study. From graphic design to copywriting; SEO to print; branding to web development; good marketing requires businesses to keep a lot of different [...]
The Da Vinci Tank. 1963’s “teleyeglasses”. The Babbage Difference Engine. The Sega Dreamcast. All excellent examples of tech that were years – some even decades – before their time. [...]